Accelerating Innovation and New Product Introductions
with Platform Standardization

Virtual Conference sponsored by BlackBerry QNX and VDC Research

Thursday, June 11, 2020

11:00 AM (EST)

What you'll learn:

When you are managing multiple products or product lines, each may have their own custom operating system (OS).

And small software differences between products can evolve and result in significant challenges, including differences in how you integrate, deploy and maintain the disparate systems. That can mean your best developers spend more time maintaining open source software than working on new cloud, security, IoT and other features needed to keep up with client demands.

Learn how organizations have transformed their businesses and increased new product introductions with a platform architecture strategy. In this interactive panel discussion, we’ll discuss how standardizing software and the OS across products can help you release more products without increasing the number of developers on your team. We’ll explore how standardization can enable software reuse and increase flexibility, so you are less reliant on a single silicon or hardware vendor.

Join us and hear real life examples of how a standardized platform architecture helped refocus valuable development resources on new features and competitive differentiation, instead of OS maintenance and updates. Join us for this 60-minute session and explore the benefits of standardizing software and hardware architectures for electronic OEMs and embedded software developers.

Key Topics Covered

  • Optimize system development and scale faster with a platform architectural strategy
  • Increase flexibility and reduce reliance on a single silicon vendor
  • Security considerations when architecting a new platform
  • How to choose the right commercial RTOS (and partner) to help you

Who should attend?

  • Embedded Engineers, Software Engineers, Engineering team leads
  • Director or VP, Engineering or R&D, Product Development Managers
  • OEMs


Chris is responsible for syndicated research and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting

Zebra Technologies delivers a performance edge to the front line of business. As Vice President of New Product Development within the Specialty Printing Group Victor leads a talented engineering team focused on delivering products

Tom Keyserlingk has over 20 years’ experience in the embedded software and services industry in support of global OEM’s in the automotive, medical, industrial and automation markets. Tom and his team support large global OEM

Greg previously served as the CEO of Tangent Company, inventor of the Watercycle™, the only commercial residential direct potable reuse system in the country. Greg holds a Bachelor’s of Science degree in Environmental Science and Engineering