What OEMs Can Learn From a Large Organization’s IoT Product Strategy

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What OEMs Can Learn From a Large Organization’s IoT Product Strategy

IoT Business Opportunities

Verizon’s IoT initiatives highlight key applications of the technology as well as the business opportunity it presents OEMs. Customers were requesting Condition-based Maintenance (CBM) and Critical Asset Tracking (CAT) solutions. Verizon had similar business challenges that OEMs face with the desire to either save money or make money with IoT. David Vasquez will share the story of how they developed IoT products for the marketplace and insights from two of their real-world use cases. He will also share the decisions made along the way to move from strategy to process to market-ready products. Brandon Cannaday will join David to offer both the technology and business perspective of evaluating IoT technology as a cornerstone in making turnkey IoT solutions reliable and secure.

This approach is valuable information for any manufacturer, and this session will offer practical guidance to you in your IoT building.


David Vasquez, Partnership Development Industrial Applications & Private Networking Business Product Team at Verizon

David Vasquez looks after Verizon’s industrial–application ecosystem & partnership development. He’s tasked with aligning best-in-class applications to best-in-class, managed, private infrastructure to deliver positive, Industry 4.0 business outcomes. David brings decades of experience in network sales, marketing, program management, customer experience and innovation focused on The Industrial Internet of Things and it’s promise of value to industrial control and automation systems. His business passion – keeping industrial and manufacturing jobs local. His personal passion – keeping employees safe and continuously upskilling.

Brandon Cannaday, Co-founder and Chief Product Officer at Losant

Brandon has 15 years of software engineering experience in chemical detection, telecommunications, cloud services, and The Internet of Things. As CPO of Losant, Brandon works directly with enterprise customers to help bring to life their own IoT products on top of Losant’s platform. He is passionate about developer tools and user experience.