What I’m Most Excited to See at Siemens Booths at CES 2026 — and Why It Matters for the Future of Industrial Intelligence | SPONSORED
CES has always been a mirror of what’s next. Not just shiny tech, but signals — early indications of how industries will actually change. And at CES 2026, Siemens isn’t just showing technology. They’re showing outcomes. That’s why the Siemens booths are high on my must-see list this year.
Across three distinct experiences — Siemens Intelligence Experience (#8725), The Siemens eXplore Tour & Industrial AI Headquarters (#8010), and Siemens PAVE360 Autonomous Experience (#4352) — anchored by Roland Busch’s CES keynote, Siemens is telling a coherent story about where industrial transformation is headed: from connected assets to intelligent systems, from digital twins to decision twins, from automation to autonomy.
Here’s what I’m most excited to explore — and why it matters far beyond the show floor.
The Keynote as Strategic Context
How Roland Busch’s CES Address Frames the Discussion
As President and CEO of Siemens AG, Roland Busch has consistently pushed the narrative beyond digitalization toward outcome-driven intelligence — where AI, automation, and software converge to solve real industrial problems at scale.
What makes this keynote especially important is when it’s happening.
Industries are facing:
- Rising complexity across supply chains and infrastructure
- The shift from automation to autonomy
- Pressure to deliver measurable outcomes, not pilot projects
Roland Busch’s keynote provides the strategic frame through which the Siemens booths should be experienced. It’s the “why” behind the “what.”
If the booths show how intelligent industry works, the keynote explains why it must work now.
From Digitalization to Intelligence You Can Feel
Siemens Intelligence Experience — Booth #8725
We’ve been talking about digital transformation for years. What excites me about the Siemens Intelligence Experience is that it moves the conversation past digitizing things to making systems intelligent — and measurable.
This booth promises an immersive environment. What I’m eager to see is how Siemens demonstrates:
- Real-world applications, not conceptual demos
- Cross-industry intelligence spanning manufacturing, energy, and infrastructure
- Outcome-driven systems, where data doesn’t just exist — it delivers value
The real question for industrial leaders today isn’t “Can we collect data?”
It’s “Can our systems learn, adapt, and improve outcomes at scale?”
Visitors won’t just see dashboards — they’ll walk away with a clearer understanding of how intelligent systems are reshaping how industries design, make, and operate.
Industrial AI Comes Out of the Lab
Siemens eXplore Tour & Industrial AI Headquarters — Booth #8010
Booth #8010 brings together three important elements:
- The Siemens eXplore Tour — a mobile, hands-on experience center. My team and I will focus on capturing what we are allowed to record, going live where possible, and learning more about the eXplore Tour through interviews.
- Live technology demonstrations that visitors can interact with
- The Industrial AI Headquarters broadcast studio, featuring live conversations with AWS — more on those discussions during and after the event
The inclusion of a broadcast studio matters. Thought leadership today is participatory. It’s about dialogue, transparency, and learning in real time.
Automotive Innovation at the Speed of Software
Siemens PAVE360 Autonomous Experience — Booth #4352
The automotive industry is undergoing one of the most complex transformations in its history, shifting from mechanical systems to software-defined vehicles.
What excites me about Siemens PAVE360 is how it addresses one of the hardest parts of that transition: speed without compromise.
By uniting:
- Virtual validation
- Real-world feedback
- Next-generation digital twins
PAVE360 tackles a core challenge facing OEMs and suppliers alike: how to innovate faster without compromising safety, compliance, or quality.
This booth isn’t just about autonomy. It’s about confidence at scale.
I’m particularly interested in how Siemens demonstrates:
- Continuous validation across the vehicle lifecycle
- Closed-loop feedback between simulation and real-world performance
- Partner ecosystems built around shared digital environments
In a world where vehicles are increasingly defined by code, the digital twin becomes the proving ground — not just for design, but for trust.
If PAVE360 delivers what it promises, it shows how industries can move from sequential development to continuous, intelligence-driven innovation.
The Bigger Story Siemens Is Telling
What ties all three Siemens booths together isn’t technology — it’s intent.
At CES 2026, Siemens appears to be making a clear statement:
- Intelligence must be immersive, not abstract
- AI must be operational, not experimental
- Digital twins must drive decisions, not just simulations
This is about industrial systems that think, adapt, and deliver outcomes in real time.
If CES is where the future shows up early, then the Siemens presence in 2026 is where that future starts to feel real.
I’ll be there to experience it — not just to see what’s new, but to understand what’s next.
Sponsored by Siemens
About the author
Lucian Fogoros is the Co-founder of IIoT World.