At the Forefront of Innovation: Dr. Köckler’s Take on Hannover Messe’s Global Impact

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At the Forefront of Innovation: Dr. Köckler’s Take on Hannover Messe’s Global Impact

In an ever-evolving industrial landscape, Hannover Messe stands out as the beacon of progress, where industry professionals converge to push the boundaries of innovation. This is the premise Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe AG, underlines as he describes why this fair is the epicenter of industrial transformation.

For 75 years, Hannover Messe has been the staging ground for breakthroughs in automation, digitalization, and electrification. Now, more than ever, it is a crucible where the future of a sustainable and competitive industry is forged. But it’s not just the final products that make the Hannover Messe Olympic games of innovation; it’s the developing ideas, the embryonic concepts waiting to meet the complex requirements of a global audience.

The success of such a colossal event, according to Dr. Köckler, is measured by the satisfaction of its participants. Exhibitors invest heavily to showcase their competitiveness, while visitors may leave both awe-inspired and overwhelmed, recognizing the need for investment and change to stay ahead. Year after year, the innovation cycle tightens, making events like Hannover Messe an annual touchstone for the newest trends, like artificial intelligence and hydrogen energy solutions.

Sustainability is no backdrop to the event; it is a significant player. Dr. Köckler talks about the comprehensive project ‘Sustainable German Trade Show,’ where investments are evaluated for their eco-friendliness, spanning from electric cars to carpeting, food services, and waste management. They aim not just for sustainable exhibits but also to encourage sustainable interactions, arguing that meeting 50 people in three days at Hannover Messe is more eco-friendly than months of travel.

The event has embraced the digital age, broadcasting sessions online—a hybrid approach that magnifies its reach yet maintains the serendipity and dynamism of in-person interactions.

Dr. Köckler’s insights inspire industry leaders and newcomers alike to join the conversation—whether in person or online—and witness the industrial revolution unfolding at Hannover Messe.

The interview was recorded by Lucian Fogoros from IIoT World during Hannover Messe 2024 Preview. This summary was created based on the video transcript with the assistance of It was edited by the IIoT World team.