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Carolina Rudinschi, PhD

Carolina Rudinschi

Carolina Rudinschi, PhD,  author of a Digital Media Book, brings  a wealth of experience in Research, Journalism, Public Relations and Social Media. Certifications include: Google Adwords Certified Specialist (Search & Mobile), Hootsuite Certified Professional, Facebook BluePrint & Digital Marketing Certification from University of Illinois. She has a PhD in Digital Journalism & Media and is experienced in running campaigns on Google AdWords, Facebook, Twitter, LinkedIn.

Carolina has an engagement in the global influencer program of Siemens AG. This is NOT an endorsement of SIEMENS AS products or services. It is Carolina’s role to encourage SIEMENS AG to think more openly and engage in a wider community. Carolina is independent in her work in this wider community and provides a unique set of insights accordingly to those willing to listen.

Carolina participates/participated in influencer & analysts programs with ABB, Hewlett Packard Enterprises, IBM, Schneider Electric, PTC.

Decoding Digital Transformation with IoT

Technology and business professionals are assaulted with new buzzwords daily. Figuring out what they mean in day-to-day work is more challenging. Nowhere is this more confusing as in the Internet of Things (IoT) space, where the…

Five main qualities of Industrial IoT in the digital power plants

The industrial Internet is about connecting machines with people and services. It is about harnessing big data, analyzing that data and turning it into actionable information. It is about optimizing the plant and production process and…

Marco Sanguineti, Global Technology Manager

Marco Sanguineti is the Global Technology Manager for ABB’s Power Generation & Water business unit since 2015. Marco has a Master's degree in Electronic and ICT Engineering. He joined ABB in 1987 and since then has…

IoT Innovation in Construction Industry

In 1990, John Romkey connected the first ‘thing’ to the internet, a Sunbeam Radiant Control toaster. The seemingly odd experiment intended to prove the internet could be used to physically control an object, and it was successful.…

Nick Hertzman, Marketing Director

Nick is a Marketing Director at Unearth Technologies in Seattle, WA. He uses his background in academic research and technology to predict construction trends and analyze how contractors can best leverage them for their business.

Choose the Right Level of Predictive Maintenance

The terms Predictive Maintenance and IoT have been intertwined and used significantly over the last several years has caused the true meaning of prediction in this context to be difficult to ascertain.  These variations or differences…

Hidden revenue streams for smart cities

Today, many cities are toying with the idea of becoming a “smart city” or a city that actively does everything from monitoring traffic patterns to predicting when a street light will go out to analyzing any…

A Historical Perspective on IT & OT Convergence

Hello IIoT World readers, and thanks for engaging with my column. Over the course of the next few months, I plan to write on a number of topics that are, individually, highly relevant to the IIoT Security…

CEO Insights: best practices to build and monitor your network

Before you can begin to improve your network, you need to have visibility into your network. In this post, Frank Williams, CEO of Statseeker, explains why network visibility is important, how it can help your business save…

Why Don’t More Cars Update Their Software Automatically?

Tesla is the only major automaker that offers over the air (OTA) updates of both car software and firmware. This allows Tesla to add new features like new voice commands, driver profiles or blind spot warnings…