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Carolina Rudinschi, PhD

Carolina Rudinschi

Carolina Rudinschi, PhD,  author of a Digital Media Book, brings  a wealth of experience in Research, Journalism, Public Relations and Social Media. Certifications include: Google Adwords Certified Specialist (Search & Mobile), Hootsuite Certified Professional, Facebook BluePrint & Digital Marketing Certification from University of Illinois. She has a PhD in Digital Journalism & Media and is experienced in running campaigns on Google AdWords, Facebook, Twitter, LinkedIn.

Carolina has an engagement in the global influencer program of Siemens AG. This is NOT an endorsement of SIEMENS AS products or services. It is Carolina’s role to encourage SIEMENS AG to think more openly and engage in a wider community. Carolina is independent in her work in this wider community and provides a unique set of insights accordingly to those willing to listen.

Carolina participates/participated in influencer & analysts programs with ABB, Hewlett Packard Enterprises, IBM, Schneider Electric, PTC.

Elise Thorud, Global Product Manager Simulation & Digital Twin

Elise is an experienced Global Product Manager with a demonstrated history of working in the energy industry. Skilled in leadership, technology planning, sales management and product management. Strong information technology professional with a Master of Science…

Will Hastings, Market Research Analyst

Will leads ARC's research in Product Lifecycle Management (PLM) within the Digital Transformation Group. Will also co-leads ARC's Additive Manufacturing research along with his German counterpart, Fabian Wanke. Product Lifecycle Management (PLM) has expanded beyond it's…

A New Approach to IIoT Security

As more operational technology (OT) devices and industrial control systems (ICSs) are connected to information technology (IT) systems over the Internet, the attack surface expands to billions of insecure devices, many of which cannot be patched.…

Cybersecurity Predictions for 2020

The year 2020 marks the transition to a new decade, and recent notable events and trends signify a similar changeover in the threat landscape. Cybersecurity in 2020 and beyond will have to be viewed through many…

Susan Peterson-Sturm, Digital Lead

Susan Peterson-Sturm leads ABB’s Energy Industries digital business. She is an industrial control leader with 15 years’ experience working with energy companies to securely and efficiently scale digital solutions for industrial enterprise. Prior to joining ABB, Susan…

Jersey City – redefining SMART based on residents needs

Jersey City has implemented smart city plans and projects aiming to improve the lives of its citizens and created mobility projects to streamline resources while meeting neighborhood-specific needs. Jersey City has strived to integrate smart technology…

[Infographic] 7 Most Unsafe Gaps for Industrial Cybersecurity

Although WannaCry and Petya did not specifically target industrial networks, they did reach them. Many IT leaders and their board of directors responded in panic. The incidents raised the profile of how malware can move to ICS environments. It opened up perspective…

Robert Massoudi, Senior Vice President

 Rob is the global head of Digital Transformation at ABB where he leads a team responsible for acceleration of ABB’s digital businesses, accel-eration of the digital adoption of customers, and incubation of strategic group-wide digital businesses. …

Six Factors that Impact Adoption of Smart Mobility Systems

Applying electricity to transportation is nothing new. In fact, the first electric vehicle (EV) debuted in the United States in 1889 and by the early 1900s, EVs accounted for about a third of all vehicles on the…

[Case study] How to optimize energy investments

eSmart Systems wanted to put big data and IoT technologies to work for its energy customers to optimize their investments and enable next-generation operational performance. With industry changes such as smart meter and renewable energy adoption,…