At IIoT World, our mission is to provide the industrial community with accurate, high-value technical insights regarding Industrial AI, IoT, and Cybersecurity. To fund our editorial activities and events, we partner with industry leaders on sponsored content campaigns.
To ensure our readers can trust every word we publish, we adhere to the following 2026 transparency standards:
1. Our Commitment to Integrity
- Editorial Independence: IIoT World maintains editorial control over the content we produce. This includes selecting interview questions, defining narrative structures, and final editorial approval.
- Objective Reporting: Sponsors and partners do not influence our internal editorial guidelines. Our goal is to provide a balanced view of the technology being discussed.
2. How We Label Content
In compliance with Federal Trade Commission (FTC) guidelines regarding “material connections,” we use clear and conspicuous labels so you always know the origin of our content:
- Sponsored Content: This label is used when a partner has paid for a campaign. While we may collaborate on the theme or interview questions, IIoT World writes or edits the content to ensure it meets our standards. If a guest in a video or article is a representative of a paying client, we disclose this relationship upfront.
3. Visible Disclosures
- Upfront Identification: We place the “Sponsored” label at the very top of the page, before the first paragraph, to ensure you are informed before you read the article.
- Social Media Clarity: Every time we share sponsored content on platforms like LinkedIn or X, we include #Sponsored in the first two lines of the post so it is visible before any “See More” breaks.
4. Material Connections
A “material connection” includes any instance where IIoT World receives payment or has covered costs for a trip to an industry event. We disclose these connections conspicuously to maintain the highest level of professional ethics in B2B publishing.
5. AI-Assisted Content & Synthetic Media
To enhance our coverage of the industrial landscape, IIoT World utilizes Artificial Intelligence (AI) tools in our production workflow. Our use of AI is governed by the following transparency standards:
- Content Summarization: We may use AI tools to assist in summarizing lengthy event sessions, transcripts, or technical papers. All AI-generated summaries are reviewed, edited, and verified by our editorial team for accuracy.
- Video & Visual Production: To ensure our content is accessible and easy to consume, IIoT World utilizes AI tools for the following purposes:
- AI-Generated Subtitles: We use AI to provide captions and subtitles for our video content. These are reviewed by our editorial team.
- Synthetic Narration: We may use AI-generated voices to read transcripts or provide audio narration for the short videos we’re creating.
- Generative Visuals: Visual elements, such as featured images or infographics created using generative AI, are used for illustrative purposes and are marked accordingly when appropriate.
- Dual Disclosure: In accordance with 2026 standards, if AI tools are used to create or significantly modify sponsored content, we provide a disclosure indicating both the sponsorship and the use of AI.