Pushing the Grid Edge:
Turn the challenges of a changing energy landscape
into business potential

Virtual Conference sponsored by ABB

October 31st, 2018

11:00 AM until 12:30 PM EST
(4 PM until 5:30 PM CET)

What you'll learn:

This webcast is designed to be a virtual 90 minutes conference on the topic of distributed generation technologies. In this webinar, you will learn what distributed generation, and grid edge means in practical terms, trending applications, challenges, barriers and market outlook, and growth. Also, our speakers will explain how to turn the disruptive effects of distributed generation into a profitable business model; what are the critical requirements for proper integration of decentralised energy resources into the changing power systems, from a digital perspective, and how can we accelerate this integration.


lucian fogoros

11:00 – 11:05

Welcome Introduction


Lucian Fogoros – Co-Founder, IIoT World

harry forbes

11:05 – 11:25

State of the Market


Harry Forbes – Research Director, Automation, ARC Advisory

Session Description:

  • What distributed generation and grid edge mean in practical terms
  • Trending applications and new projects
  • Challenges and barriers
  • Market outlook and growth


11:25 – 11:50

Grid edge: integrating it into the larger energy ecosystem


Jochen Kreusel – Senior Vice President, ABB

Session Description:

  • What are the key requirements for a proper integration of decentralized energy resources into the changing power systems, from a digital perspective
  • What are the key elements of a digital ecosystem for the energy sector
  • How can we accelerate this integration
Sleman Saliba

11:50 – 12:15

Turning disruption into opportunity with control and optimization


Selman Saliba – Product Manager Energy Optimization, Bu Power Generation & Water, ABB

Session Description:

  • Intro to control and optimization for virtual power plants and energy management
  • How to turn the disruptive effects of distributed generation into a profitable business model
  • How to maximize revenue while “going green”

12:15 – 12:30

Panel Discussion/Q&A


Greg Orloff – CBDO, IIoT World

Session Description:

  • Open forum for virtual attendees to ask questions.


Harry is ARC's lead analyst for the Distributed Control System (DCS) market. In addition, ARC leverages Harry's utility expertise in its coverage of Smart Grid, industrial networking, networking and communication standards, and the electric power vertical industry. His research topics include the DCS integration and architecture, Smart Grid, Smart Metering, energy storage, industrial wireless, industrial

Jochen Kreusel, born in 1963, is a market innovation manager of the group’s Power Grids division (ABB). He studied electrical engineering at RWTH Aachen University (Germany), where he was also granted his doctorate. 1994 he joined ABB, where he held managing positions in marketing and technology Before his current position

Sleman is responsible for the global market introduction of energy optimization solutions for virtual power plants, industrials & commercials, and smart cities. In this way, he brings together his passions: Protecting our climate for future generations and make ABB the market leader in green energy. He believes that the integration of renewable power generation is essential

An entrepreneurial software engineer with global business leadership experience and a passion for digital transformation. Lucian has worked in the industrial software and automation industry since 1998. He holds a BSEE from Cleveland State University and an MBA in Entrepreneurial Finance from Case Western Reserve University. He has worked in various