How Data is Rebuilding Manufacturingfrom the Edge Up

    An industry conversation with Snowflake and InfluxData on the future of manufacturing intelligence

    Key Industry Insights

    The Question Changed

    From 'What happened?' to 'What's likely to happen next—and how can we adapt now?'

    Context is Everything

    Without proper context, moving raw data from edge to cloud just shifts the swamp

    Use Case Determines Location

    Real-world use cases determine where intelligence should reside—edge or cloud

    Start With the Data

    Data is the blueprint for building better products and more efficient systems

    Edge vs Cloud: A Use-Case First Approach

    Edge: Vision-Based Quality Control

    High-speed production monitoring requires millisecond decisions that must happen at the edge, close to machines.

    Cloud: Cross-Plant Benchmarking

    Analyzing long-term trends and comparing performance across multiple plants leverages cloud-scale analytics.

    Hybrid: Modern Data Architecture

    Real-time insights at edge combined with broader analytics in cloud - collaboration, not competition.

    Expert Insight

    "Real-world use cases determine where the intelligence should reside. Edge and cloud are not competitors but collaborators in a data-centric architecture."
    — Pugal Janakiraman, Global Manufacturing CTO, Snowflake
    Edge Computing
    Millisecond decisions
    Cloud Analytics
    Long-term insights

    From Digital Twins to Physical Intelligence

    Reactive Data

    • What went wrong?
    • After-the-fact analysis
    • Scattered information
    • Root cause tracing

    Digital Twins

    • Virtual replicas
    • Digital modeling
    • Simulation capabilities
    • Industry 4.0 foundation

    Physical Intelligence

    • Active participants
    • Real-time decisions
    • Continuous learning
    • Intelligent ecosystems

    The Evolution of Manufacturing Questions

    1
    "What happened?"
    Reactive Era
    2
    "What's likely to happen next?"
    Proactive Era
    3
    "How can we adapt now?"
    Intelligent Era
    4
    "What should we optimize?"
    Autonomous Era

    Core Technologies

    Time Series Data

    The language of machines, capturing every sensor reading, status change, and anomaly as it happens in manufacturing systems.

    Apache Parquet & Iceberg

    Open standards that integrate natively with Lakehouse architectures, eliminating custom ETL pipelines.

    Hybrid Data Architecture

    Bridging edge intelligence with cloud-scale analytics to move data fluidly for the right use case.

    Contextualized Data

    Without proper context, moving raw data from edge to cloud adds no value—it just shifts the swamp.

    Edge Intelligence

    Real-time insights and sub-second decision-making happening close to machines for critical operations.

    Interoperability Standards

    Open formats enable manufacturers to store, share, and analyze data across platforms, reducing friction.

    A Collaborative Future for Industrial Intelligence

    InfluxData Platform

    Handles collection and initial processing of time series data, often at the edge

    • Time series data collection
    • Edge processing
    • Apache Parquet format
    • Real-time insights

    Snowflake Platform

    Serves as scalable cloud platform where data is integrated, modeled, and analyzed

    • Cloud-scale analytics
    • Data integration
    • Cross-plant benchmarking
    • Machine learning

    Collaborative Benefits

    Data Integration

    Platforms work together to move data fluidly

    Reduced Friction

    Open standards eliminate custom ETL pipelines

    Use-Case Driven

    Intelligence resides where it's most effective

    Interoperability

    Manufacturers can analyze data across platforms

    Start With the Data

    "It's no longer just a byproduct of operations—it is the blueprint for building better products, more efficient systems, and more resilient enterprises."

    © 2025 IIoT World. All rights reserved. | Based on "How Data is Rebuilding Manufacturing from the Edge Up" - An industry conversation featuring Pugal Janakiraman (Snowflake) and Evan Kaplan (InfluxData)