Torey Penrod-Cambra, Author at IIoT World

Torey Penrod-Cambra is the Chief Communications Officer of HighByte, focused on the company's messaging strategy, market presence, and ability to operationalize. Her areas of responsibility include marketing, public relations, analyst relations, investor relations, and people operations.

Torey is a marketing professional with nearly 15 years of experience creating compelling brand experiences that drive customer acquisition and expansion in highly technical environments. Torey’s career began with a focus on biotechnology and international pharmaceutical product launches, and then evolved into a fast-climbing career in B2B industrial software. She is passionate about securing equal STEM opportunities for women, and excited by the potential of the Internet of Things in industrial environments.

Torey applies an analytical, data-driven approach to marketing that reflects her academic achievements in both chemistry and ethics. Torey received a Bachelor of Arts in Chemistry from Miami University in Oxford, Ohio and has completed post-graduate studies in Medical Ethics at the University of Pittsburgh.

August 27, 2025 · Hybrid Manufacturing

Industry 4.0 project stuck in pilot? Tackle these 5 roadblocks

Maybe you’re tired of hearing about Industry 4.0, but we’re just now getting to the good part. Attitudes about Industry 4.0 use cases—and digital transformation as a whole—are largely optimistic among industrial companies. State of the Industry research conducted by IndustryWeek in the last two years tells us that: 86% of manufacturers indicate their company […]

June 29, 2025 · Digital Disruption

Mid-Year Review: Emerging Tech & Trends in Industrial Data

We’re halfway there. June marks the mid-point of an already eventful year for manufacturing and industrial technology. Governmental influence on tariffs and sustainability benchmarking has reset the way many manufacturing companies are forecasting the ensuing quarters. And, of course, rapid advances in AI technology have predictably brought it to the forefront of many industrial decision-makers’ […]

November 25, 2024 · Process Manufacturing

Am I Ready for DataOps? 4 Common Signs

DataOps solutions are necessary in manufacturing environments where data must be aggregated from industrial automation assets and systems and then leveraged by business users throughout the company and its supply chain. These solutions are purpose-built to improve the orchestration, observability, quality, and governance of industrial data at scale.I believe that DataOps is becoming the prevailing […]

January 17, 2024 · Connected Industry

From kickoff to scale: 10 steps to an enterprise data architecture

Why are so many manufacturers drowning in data and struggling to make it useful? Simply put, a modern industrial facility can easily produce more than a terabyte of data each day, and access to data alone does not make it useful. Industrial data is raw and must be made fit for purpose to extract its […]

August 1, 2023 · Connected Industry

The state of DataOps in manufacturing in 11 stats

Today, global leaders see manufacturing as the engine powering a wide range of initiatives—from infrastructure development to energy efficiency. Their focus on industrial growth and sustainability shouldn’t be surprising considering manufacturing accounts for roughly 17% of the global GDP and 23% of direct carbon emissions. The reprioritization of industrial investments around the world is good news for manufacturers.Now […]

April 12, 2023 · Smart Manufacturing

Bringing sustainability to your industrial data architecture

You don’t have to agree with environmental policies to know that sustainability is a part of business and life today. Supply chain partners, regulators, customers, and investors are demanding more environmental accountability from manufacturers—and with good cause. According to the International Energy Agency, the manufacturing and power sectors account for 63% of energy-related CO2 emissions […]

March 7, 2023 · Connected Industry

How to Get Contextualized Data Where It Matters

When it comes to data collection, who are you really serving? That objective often gets lost amid the OT/IT alignment discussions. Anyone who has embarked on a digital transformation project is likely familiar with the data silos that exist between their OT and IT departments. But we don’t spend enough time talking about how to […]